THE BRIEF
Rebranding Fieldsport Press into Time Well Spent. The rebrand reflects their significant growth and expansion into a forward thinking, multi-faceted media powerhouse. The company previously owned and operation outdoor sporting media titles but wanted a broader appeal to its diverse range of clients with one eye on the future of the business and its growth ambitions. How do you brand Time Well Spent as a concept?
THE OUTCOME
Deliverables: Full brand guidelines // Logo suite // Typography // Colour Palette
Below is a small sample of the work that went into the project. Definitely one of the tricker projects I have worked on. Time Well Spent as a concept is, dare I say it, a very hard thing to do. It can mean different things to different people and we explored a lot of routes with this ending up near where we began. The sun/time concept finally won through.
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