THE BRIEF
Unlike simply creating a new logo, rebranding involves taking an existing brand and elevating it to the next level. For this project, I analysed Zag’s current brand elements and marketing collateral to identify opportunities for enhancement. The goal was to build on their existing foundation and develop a strategy that advances their brand position effectively.
THE OUTCOME
New Visual Identity for Zag, a leading player in the field of sustainable mobility. This includes a new logo, sub-logos, and cohesive guidelines designed to ensure a unified voice across all marketing collateral.
![Visual Identity Logo Design Zag](https://images.squarespace-cdn.com/content/v1/65ca3ab1a464fa54c51c1f45/d2ac1a63-d858-4f2d-98af-3319c87c849e/zag_1.jpg)
![zag_websitegif1.gif](https://images.squarespace-cdn.com/content/v1/65ca3ab1a464fa54c51c1f45/8bec8f7f-d676-48dc-b671-0b0c5bd011fe/zag_websitegif1.gif)
![zag_website_gif2.gif](https://images.squarespace-cdn.com/content/v1/65ca3ab1a464fa54c51c1f45/b331244a-c79c-4049-810c-f706b1bd4a51/zag_website_gif2.gif)
![zag_website_gif3.gif](https://images.squarespace-cdn.com/content/v1/65ca3ab1a464fa54c51c1f45/fa21f478-bdbf-4753-ae51-76243d0b26cd/zag_website_gif3.gif)
![Visual Identity Logo Design Zag](https://images.squarespace-cdn.com/content/v1/65ca3ab1a464fa54c51c1f45/50e09f80-3798-4fa6-b718-abc3b3e6c151/zag_5.1.jpg)
![Visual Identity Logo Design Zag](https://images.squarespace-cdn.com/content/v1/65ca3ab1a464fa54c51c1f45/923026df-115f-4d2f-a437-15634484e06c/zag_6.jpg)
![Visual Identity Logo Design Zag](https://images.squarespace-cdn.com/content/v1/65ca3ab1a464fa54c51c1f45/fd109860-1c42-4169-b2c9-cf6eac77990a/zag_7.jpg)
Get in touch.
Do you have an idea and want help getting it out into the world. Drop me a line.